Mike Pettigrew, CEO at ASCO

Logistics, materials and operations management firm, ASCO, has unveiled a refreshed identity, one that reflects its emergence as a global leader. Chief Executive Mike Pettigrew shares how this new positioning captures the company’s expanding role across the world’s most vital industries.

For me, this moment represents something bigger than a brand refresh. We’re at a genuinely transformative point in our history as a company. It’s given us the opportunity to take stock, to look closely at the industries we support, from oil and gas to mining, metals, defence, renewables and beyond, and to recognise just how quickly these sectors and the world is shifting.

Operating environments are growing more complex, meaning expectations around agility, accuracy, and safety have never been higher. Our clients need partners they can trust, partners who understand the realities on the ground and can deliver with confidence.

Our refreshed identity, launched earlier this month, is simply a reflection of an ASCO that has been doing exactly that for years. It isn’t about changing who we are, rather communicating our strengths clearly and positioning ourselves for the international growth and wider industry reach that has already begun.

We're a business of scale that goes beyond logistics. Yet when I look at that scale, the numbers are only the headline, the real story sits behind them. We oversee 2.5 million square metres of warehousing space, manage more than 50 warehouses worldwide, operate 19 global logistics hubs and run a significant transport fleet, all underpinned by capability built over decades.

ASCO set for growth with refreshed look

What sets us apart is how we combine strategy and advising, with hands-on delivery. It keeps large capital projects moving, providing greater certainty and efficiency, and strengthens performance where it matters most.

Our customers want more than consultancy; they want a partner who can get to the heart of the problem. They often present a symptom, but the real issue lies beneath; once we uncover it, we can resolve it and unlock cost savings, efficiencies and better ways of working. For example, a customer may think they need more warehouse space, when what they really need is better inventory management. One customer recently described us as “an efficient, productive industrial machine.” That kind of praise matters to me because it’s real and hard-earned.

The year has been defined not by loud announcements but by significant results. We’ve grown into markets where clients have been asking for deeper support, including our work with TotalEnergies in Suriname, and our expansion into Canada’s pulp and paper market.

We’ve strengthened partnerships from Australia to Namibia. And as part of the rebrand, we’re bringing NSL, Seletar, NORM Solutions and OBM, ASCO acquired brands with long histories, under the single ASCO name. One unified identity. One global standard. One team.

The people, expertise and service remain the same, but we’re removing complexity so clients can clearly see the full scale of what we deliver.

This year also brought several major achievements. We’ve continued our expansion into priority international markets, many of which we’ve served for decades including Norway and Canada.

In Norway, we’re working with Saipem on Equinor’s Irpa project at our Sandnessjøen base, where we’re handling, storing and shipping more than 2,000 giant 37-metre, 20-tonne pipes.

Just south in Mosjøen, we’re supporting Alcoa, one of the world’s largest aluminium producers. We’ve also expanded our diversified services, including launching our environmental services line in Australia, where we’re now leading the market in NORM management as the country accelerates towards a major decommissioning phase.

Across the Atlantic, our Canadian operations continue to scale. We’re delivering logistics, materials management and environmental services from Alberta to Newfoundland. Our newly acquired Conklin site, supported by new equipment being readied for deployment, strengthens our capabilities even further.

Alongside this geographic progress, we delivered a 63% increase in EBITDA over the last five years. This was driven by growth across our priority markets, particularly internationally, supported by margin improvements in our core business lines and stronger operational performance.

Long-term contracts secured in the UK and Norway in 2025 exceeded £450 million, reflecting strong industry confidence in our capability and consistency.

But challenges remain. Every industry we support is grappling with workforce shortages, supply chain strain and rising compliance demands. Too often, I have seen how logistics is seen as a support function. In truth, it’s one of the most strategic levers a business can pull. If the supply chain fails, nothing else moves forward.

Whether you're building the world’s biggest offshore wind farm, maintaining a decades-old industrial facility, or supporting critical defence operations, the fundamentals don’t change. Success depends on integrated systems, skilled people and disciplined processes. And I’ve seen firsthand how consistent these fundamentals are across sectors.

New appointments strengthen commercial team (L-R): Andy Rodden, Head of Specialist Services, Katie Begg, Head of Marketing and Communications, Craig Revie, Head of Business Development, Lynn Mcgregor, Head of Commercial Operations.

To support the next stage of our growth, we’ve strengthened our business with three senior appointments to our commercial team: Craig Revie as Head of Business Development, Katie Begg as Head of Marketing and Communications, and Lynn Mcgregor as Head of Commercial Operations. In addition, we welcomed Andy Rodden as Head of Specialist Services. Together, they bring decades of experience delivering growth, driving commercial success, and strengthening operations across the energy, defence, and industrial sectors.

We’re stepping into this next chapter with energy, experience and a clear sense of who we are. The refreshed brand simply gives us a bolder, better way to express it.

KeyFacts Energy Industry Directory: ASCO