Paradigm announces the appointment of Bart Westerveld as marketing and business analytics manager, based at the company’s headquarters in Holland.

This strategic hire marks a significant step in Paradigm’s ambition to elevate its marketing communications, ensuring its breakthrough technologies reach the customers who need them most.

Bart brings experience from previous technical project roles at Schlumberger and Tata Steel. Known for his technical and commercial abilities, Bart wants to drive commercial impact by combining his deep technical knowledge with innovative, data-led marketing strategies.

Commenting on his new role, Bart Westerveld said: 
“Paradigm has developed game-changing technologies with a proven track record in the field. My priority is to ensure these solutions are not just recognised for their innovation but also positioned effectively in front of the customers who need them most. By using AI, analytics, and targeted campaigns, we will strengthen Paradigm’s commercial reach and accelerate our growth.”

His appointment underscores Paradigm’s focus on commercialising its portfolio of over 100 patented technologies, ensuring they are visible, accessible, and adopted by operators and service companies worldwide.

Paradigm CEO Julian Manning added: 
“We’re thrilled to welcome Bart to the team. His experience, energy, and vision are exactly what we need as we continue to grow and evolve. With his expertise, we’ll sharpen our marketing focus, maximise the visibility of our technologies, and ensure Paradigm remains at the forefront of the industry.”

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