Global Wind Energy Council (GWEC) has announced Adam Bruce’s appointment as its first ever Senior Fellow. The role will see Adam bring his deep knowledge of renewable energy and climate diplomacy to support GWEC’s global team, working to support companies, communities and governments as they deliver wind energy projects across the globe.

From his role as UK CEO of Airtricity, where he oversaw the development of the UK’s earliest onshore and large-scale offshore sites, to his time at SSE as Head of Sustainable Development through to his work at Mainstream Renewable Power, Adam has built up more than 15 years of experience of delivering projects that deliver on wind energy’s potential.

GWEC is focused on emerging and expanding markets across the world. Adam’s unique experience in growth markets and expertise in regulation, policy and development, allied with a career built on removing barriers and setting clear pathways for delivery, strengthens GWEC’s work as we enter an era of action following the tripling renewables pledge at COP28 in Dubai. 

Ben Backwell, CEO of the Global Wind Energy Council, said: 
“It is a privilege to welcome Adam Bruce to the GWEC team. This decade will be marked by a rapid acceleration in wind energy deployment around the world and having Adam’s experience and knowledge to support our work with governments and institutions will be enormously valuable. 

“Adam has been on the GWEC board since 2016, and became Vice-Chair in 2022. His support at board level has been invaluable, and we’re delighted to bring his knowledge more directly to our work around the world.”

Adam Bruce, GWEC Senior Fellow, said: 
“I am delighted to be taking on this new role with GWEC, to help accelerate the deployment of wind energy globally, by sharing some of the experiences I have garnered over the last two decades. The global industry has been set a clear target of tripling installed capacity, and I am keen to help deliver on that goal.”

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