Tritech International has announced the appointment of Bruce Hardy as Sales & Marketing Director. Bruce joins Tritech with 35 years maritime experience and was previously Managing Director at Furuno.

Bruce’s career began in the electronics sector for the fishing industry, working with acoustic positioning products and net sensors. This experience then developed into sonar, radar and navigation equipment and ultimately new build ship bridge design and integration. His experience is spread across various roles in Sales and Marketing within the maritime industry and has involved new product development and testing at sea.

Bruce brings with him a range of experience from complex pelagic trawlers to oil tankers, superyachts, and the offshore energy and renewable sector.

Bruce Hardy commented: 
"I am really looking forward to the challenge of helping grow and develop the Tritech brand and expand the business. I am particularly pleased to have finally achieved a personal goal of working for a UK manufacturer in the global marketplace.

At the end of 2022, Tritech joined General Oceans AS: an umbrella company specialising in underwater technology and headquartered in London. The appointment of Bruce Hardy as Sales & Marketing Director closely aligns with the business growth planned for the coming years.

Tritech and the other businesses within the General Oceans group currently work together closely on multiple Engineering projects and it is anticipated the addition of Bruce’s role will encourage further collaboration between the different operating companies.

David Bradley, Managing Director at Tritech, commented: 
"We are delighted to have Bruce join the business at this juncture. Having successfully moved the business to General Oceans in the latter half of last year, we are looking forward to a period of investment and growth. Bruce’s experience and expertise in Sales and Marketing will help make that a reality. His experience with global brands will also allow us to avail of the General Oceans’ infrastructure to bring the globalisation of our sales activity to the next level. This makes Bruce a great fit for what we are looking to achieve in both the long and short term horizons.”

Alongside David Bradley and Bruce Hardy, the Tritech board of management also includes Alastair Mitchell, Operations Director and Andrew Burton, Finance Director.

Bruce will be based in Tritech’s Aberdeen office and is responsible for leading the Sales and Marketing team in delivering Tritech’s global sales strategy.

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